Personalised, not templated

Fat loss that holds up after the first week.

Your calorie and macro targets, built from your real body stats, activity and training — then turned into a plan you can live with on a normal week.


Mifflin-St Jeor engineBuilt around foods you likeFrom £45 · ready in minutes
Daily targets
Example
2,040kcal / day
Fat-loss target
Protein
168g
Carbs
178g
Fat
62g
Maintenance
2,540kcal
Daily deficit
500kcal
Projected 0.45 kg per week
The numbers

Every figure traced back to something you told us.

Maintenance isn't one blunt activity multiplier. It's built additively, so you can see exactly where each calorie comes from before anything is taken away.

Resting metabolism1,780
Mifflin-St Jeor, from sex, age, height and weight
Daily steps+310
7,500 a day, costed against your bodyweight
Occupation+150
On your feet for most of a shift
Training+300
Four resistance sessions, averaged over the week
Maintenance2,540 kcal
Pricing

Two ways in.

Basic
Your personalised nutrition foundation
£45one-time
  • Personalised calories, macros and reasoning
  • Foods guide
  • Hydration guidance
  • Supplement guidance
  • Meal ideas
  • Personal account access
AdvancedMost support
Progress tracking and accountability
£95/month
  • Everything in Basic
  • Tailored foods guide based on your likes and dislikes
  • Full progress dashboard
  • Weekly weigh-ins and trend graph
  • Calorie/macro adjustments as you progress
  • 2 x 15-minute check-in calls every month
How it works

Four minutes in, a plan out.

01
Assessment
02
Calculation
03
Preview
04
Delivery
What's included

One assessment. The whole picture.

Personalised calorie target
Protein, carb and fat targets
Meal and food guidance
Exercise and activity recommendations
Supplement guidance
Check-ins and support
What clients say
“First plan that actually accounted for how much walking my job involves.”
Rob H.
Frequently asked

Before you start.

Four minutes to a plan built for you.

See your full targets and the reasoning behind them before you pay for anything.

No card details on this site · Payment via Stripe